Mixed venues media
Digital OOH Advertising Near Your Customers
Digital out-of-home advertising uses screens in public and place-based environments, allowing multiple creatives or schedules without replacing printed material.
Build My Radius Map
Place-based advertising
Put Your Message on Screens Customers Already Encounter.
Digital place-based screens let you rotate offers and dayparts inside a tight radius. AdRadius IQ pairs screen creative with a smartphone response so visibility can become a lead.
- Creative can rotate by offer, season or daypart.
- Screens sit in venues customers already visit.
- Short, bold messages suit a scan-to-respond CTA.
Digital place-based screen
Northside Motors
Thinking About Your Next Vehicle?
Customer Reward
Same Placement. Smarter Campaign.
Standard ad
- Logo
- Tagline
- Phone number
- Website
- General awareness
AdRadius IQ Incentive Display Ad™
- Purpose-built creative
- Clear customer action
- Offer or incentive
- QR / response path
- Mobile experience
- Placement-level tracking where supported
The Placement Is Only the Beginning.
- 01
Placement
Where the customer sees the ad.
- 02
Message
What makes them stop and notice.
- 03
Incentive
Why they should respond now.
- 04
Action
What you want them to do.
- 05
Response path
Where the scan, click or call sends them.
- 06
Measurement
What observable activity can be attributed.
AdRadius IQ helps connect all six.
What Should the Customer Do?
AdRadius IQ starts with the desired customer action and builds the campaign backward from it.
- Scan to claim
- Request a quote
- Book an appointment
What Will Motivate Them?
Business offer
- · Free estimate
- · Consultation
- · Trial
- · Service credit
- · Welcome offer
- · Bundle or upgrade
Customer reward
- · Dining reward
- · Travel or experience reward
- · Promotional reward
- · Other eligible third-party reward
Relationship incentive
- · Loyalty enrollment
- · VIP membership
- · Referral benefit
- · Repeat-visit reward
- · Customer appreciation
The best incentive is the one that supports the desired action without undermining the value of the advertiser’s core product or service. Rewards are subject to eligibility and terms.
Digital response path
From Seen to Customer.
Physical visibility can become a measurable digital relationship when the response path is built into the campaign. Example path: QR → trade appraisal → lead.
- Ad seen
- QR / CTA
- Claim
- Lead
- Appointment / visit
- Redemption
- Follow-up
- Return
Don’t Let the Scan Be the End of the Campaign.
Radius Engage™ can turn the original response into a digital offer, lead, appointment, loyalty relationship, membership experience, or referral opportunity — with clear consent.
See Radius Engage →Measure More Than Impressions.
Depending on campaign configuration, observable activity may include:
- QR scans
- Claim-page visits
- Form submissions
- Calls
- Appointments
- Offer claims
- Redemptions
- Loyalty enrollment
- Referral activity
Available measurement depends on media format, campaign configuration, provider integrations, and customer response path. Results are not guaranteed.
Great Placement Cannot Rescue Weak Creative.
The advertising environment determines where your message appears. The creative determines what the customer understands, remembers, and does next.
Clear
One message.
Relevant
Built for the customer and environment.
Motivating
A reason to act.
Actionable
An obvious next step.
AdRadius IQ helps build all four into the campaign.
Right place. Right message. Right incentive. Measurable action.
Make Every Screen Rotation Count.
Own Your Radius.™
What this format is
Digital out-of-home advertising uses screens in public and place-based environments, allowing multiple creatives or schedules without replacing printed material.
How customers encounter it
Customers see the message while shopping, waiting, exercising, dining or traveling. Viewing distance and dwell time change by venue, so creative must match the screen context.
Common placement types
- Freestanding digital displays
- Lobby and waiting-area screens
- Retail and fitness screen networks
- Digital roadside displays
Businesses and industries it fits
Fit depends on the audience, distance from the advertiser and relevance of the message—not only the business category.
Campaign objectives it can support
- Build local awareness
- Promote an offer
- Drive store visits
- Acquire customers from competitors
Creative recommendations
- 1
Design for the screen's actual viewing distance and dwell time.
- 2
Use motion sparingly and keep the main message readable in a still frame.
- 3
Plan alternate creative only when the placement supports scheduling or rotation.
Measurement options
- 1
Creative-specific QR or URL activity
- 2
Tracked calls and forms
- 3
Offer redemptions
- 4
Location-tagged campaign responses
Illustrative campaign example
Multi-location retailer
A time-sensitive store message scheduled on nearby lobby screens
Scan to find the closest location
Concept only. This does not show a live campaign or available placement.
What influences availability and pricing
- Screen network and venue type
- Loop length, rotation and scheduling
- Creative specifications
- Campaign geography and duration
AdRadius IQ confirms current formats and terms before preparing a private proposal. No public price or placement is implied here.
Frequently asked questions
What does digital OOH mean?
Digital out-of-home advertising is creative shown on screens outside a person's own device, including displays in retail, fitness, hospitality, waiting and roadside environments.
Can digital OOH creative change during a campaign?
Some screen programs support creative rotation or scheduling. The available controls depend on the network and are confirmed before proposal.
How is digital OOH different from online advertising?
The screen is part of a physical environment rather than a personal browser or app. Response can still connect to a digital landing page through a QR code or short URL.
Related media formats
Continue planning
Compare digital OOH and billboard alternativesSee digital ooh opportunities around your customers.
Preview the media categories inside your radius, then request a verified plan with current availability.
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