AdRadius IQ Automotive™
We map the physical advertising surrounding your rooftop — grocery, digital OOH, fitness, pharmacy, roadside — and turn it into test drives, trade appraisals and service appointments you can actually measure.
5–25 mile trade areas · ZIP & PMA configuration · Every placement measurable
Illustrative trade-area view — your analysis uses live market data.
Automotive campaign objectives
Showroom traffic from inside your trade area
Put your store in the grocery aisles, gyms and roadways your buyers move through every week — with an offer that gives them a reason to visit this weekend.
Measured by: QR scans · Test-drive requests · Offer claims · Store visits attributed
Fill your appraisal pipeline from your own backyard
Trade acquisition campaigns invite local owners to a complimentary evaluation — no value promised, no pressure — and route every request straight to your BDC.
Measured by: Trade evaluations requested · Appraisal appointments · Acquisition cost per trade
Win back the service visits going elsewhere
Service conquest campaigns reach owners in your trade area who service elsewhere, with a first-visit offer and reminders that build a repeat maintenance habit.
Measured by: Service offers claimed · Appointments booked · Redemptions at your drive
Reach shoppers before they cross the road
Conquest campaigns place your store's story along the routes and retail corridors that feed competing rooftops — measured from first scan to first visit.
Measured by: Conquest offer claims · Cross-shop scans · First-time showroom visits
Trade-area configuration
Most rooftops draw from 10–15 miles. High-line and truck markets stretch further. AdRadius IQ Automotive configures coverage the way your market actually behaves.
Radius
5–25 mile rings around your rooftop, tuned to how far your buyers actually drive.
ZIP-based
Select the exact ZIP codes that produce your sales and service revenue.
PMA-based
Configure media coverage around your Primary Marketing Area boundaries.
Custom
A hybrid trade area our strategists draw with you — by corridor, competitor or neighborhood.
Incentive Display Ads™ for automotive
Automotive Incentive Display Ads pair your media with a single response — scan, claim, book — so a grocery screen or roadside board becomes a trackable part of your sales and service pipeline.
Complimentary Trade Evaluation
Get your trade evaluated
A complimentary, no-obligation evaluation at the dealership
Scan to respond
Never promises a value — captures vehicle details and books the appraisal.
Service Conquest Offer
Book your first service visit
A first-visit service offer with easy scheduling
Scan to respond
Built for owners currently servicing elsewhere in your trade area.
Test-Drive Invitation
Schedule a test drive
Priority scheduling plus a small thank-you for visiting
Scan to respond
Pairs with model launches and weekend events.
Seasonal Sales Event
RSVP to the event
Early-access registration for event-weekend offers
Scan to respond
Drives concentrated showroom traffic around tent and holiday events.
Radius Engage™ for automotive
Every scan becomes a customer record your store owns — with wallet-ready offers, appointment reminders and re-engagement that brings service customers back.
Trade Acquisition — Complimentary Evaluation
Service Conquest Offer
VIP Service Membership
Owner Referral Program
Trade programs never promise a value or payment online. Evaluations are complimentary and completed at the dealership, with compliant terms on every offer.
Radius Track™ for automotive
Every automotive campaign ships with tracked actions so you can see which placements produce appraisals, test drives and booked service — not just impressions.
How measurement worksBuilt for Dealer Groups
Dealer-group engagements start with a market-by-market analysis of every rooftop, delivered as a private proposal with group-level options.
Effective dealer trade-area marketing starts with the miles around the rooftop, not a metro-wide buy. AdRadius IQ Automotive maps grocery stores, fitness centers, pharmacies and commuter corridors inside your trade area and selects the placements most likely to reach in-market shoppers where they already go.
Conquest marketing works when it's local and measurable. Instead of broad conquest mail, automotive incentive display advertising places a single compliant offer along the routes that feed competing stores — and tracks every response from first scan to first visit.
Fixed-operations marketing gets the same treatment: service conquest offers, appointment capture and re-engagement reminders keep your bays full with owners from your own ZIP codes. Every campaign is scoped and priced through a custom proposal — never a one-size-fits-all rate card.
Run a free trade-area analysis and we'll follow up with customized campaign options for your store or group.