AdRadius IQ Automotive™ Presents DealerDirect™
DealerDirect™ combines the geographic targeting dealers value in direct mail with persistent grocery-store visibility, dynamic monthly QR offers and location-level response tracking.
Your physical advertisement stays in the market. Your digital offer can change every month.
Sales • Trades • Service • Conquest • Dealer Groups
Illustrative DealerDirect market view. Actual recommendations use researched market data and verified availability.
The Direct-Mail Evolution
Dealers value direct mail for geographic targeting. Its limitation is lifespan: another offer usually means another print-and-mail cycle. DealerDirect applies that geographic strategy to grocery stores while the QR destination and dealer-approved offer can change throughout the campaign.
It’s direct mail that stays in the market, gets seen repeatedly and can promote a different dealership offer every month.
DealerDirect™ can complement an existing direct-mail strategy or replace selected monthly mail drops when a persistent, flexible hyperlocal campaign is a better fit.
The DealerDirect™ System
Start with the dealership rooftop, target radius, priority ZIP codes, customer communities and competitive locations.
Identify shopping-cart ads, grocery displays, kiosks and qualifying in-store opportunities. Inventory remains subject to verification.
Use an evergreen physical advertisement and dynamic QR code to connect shoppers with the current dealer-approved offer.
Route opted-in consumers to the appropriate vehicle, trade or service response path through Radius Engage™.
Use Radius Track™ to report available scans, calls, forms, appointments, offer claims and redemptions by placement.
DealerDirect Offer Engine™
An evergreen physical advertisement can say “Scan for This Month’s Exclusive Local Vehicle Offer.” The QR code remains the same while its destination and approved dealership offer can change throughout the campaign.
Grocery Display → Dynamic QR → Current Offer → Customer Action → Dealership Follow-Up
All prices, incentives, savings, trade values, manufacturer-related language and offer terms require dealership review and approval before activation. DealerDirect does not automatically create guaranteed values, guaranteed savings or unsupported urgency claims.
Four DealerDirect Pathways
Turn Local Visibility Into Vehicle-Shopping Opportunities.
Promote new vehicles, used inventory, model launches, test drives and dealership sales events inside grocery stores surrounding the dealership.
Grocery Display → QR Scan → Vehicle Offer → Lead or Test-Drive Request → BDC Follow-Up
Measurement: Available scans, calls, offer views, leads and test-drive requests.
Build My Sales CampaignCreate a Standing Local Vehicle-Acquisition Channel.
Reach local vehicle owners with dealership-approved trade-evaluation, vehicle-purchase and upgrade messages.
Grocery Display → QR Scan → Vehicle Details → Appraisal Request → BDC Follow-Up
Measurement: Available scans, vehicle submissions, appraisal requests and appointments.
Trade values are never promised in the advertisement. Evaluations follow dealership policy.
Build My Trade PipelineReach Vehicle Owners Beyond the Existing Customer Base.
Promote first-visit service, maintenance, oil-change, tire, brake and seasonal service offers to households around the dealership.
Grocery Display → QR Scan → Service Offer → Appointment → Redemption
Measurement: Available offer claims, calls, appointment requests and redemptions.
Build My Service CampaignBuild Familiarity in Competitive Markets.
Establish dealership visibility in priority ZIP codes, communities and grocery locations surrounding competing rooftops.
Market Map → Grocery Placement → QR Offer → Customer Response → Dealership Opportunity
Measurement: Available scans, calls, offer engagement and first-party response by campaign.
Map My Conquest MarketPersistent Hyperlocal Visibility
Prominent cart-level dealership visibility that travels with shoppers throughout the grocery visit.
Repeated aisle-level exposure designed to keep the dealership visible throughout the shopping experience.
High-visibility display opportunities in selected grocery environments. Exact locations and formats require confirmation.
Other qualifying grocery-store positions may be recommended when they fit the market, objective and verified inventory.
Every DealerDirect recommendation begins with market research and inventory verification—not a generic media list.
Automotive Market Intelligence
AdRadius IQ maps the dealership, target radius, priority ZIP codes, competitive locations and grocery-store advertising opportunities before a campaign recommendation is made.
Dealership → Grocery Location → Physical Advertisement → QR Response → Dealership Opportunity
Radius Engage™ for DealerDirect
When a consumer voluntarily responds, Radius Engage™ can connect that person with a dealer-approved offer, lead form, appointment request or continued engagement experience.
Scan → View Offer → Submit Interest → Request Test Drive → BDC Follow-Up
Scan → Enter Vehicle Details → Request Evaluation → BDC Follow-Up → Appointment
Scan → View Service Offer → Request Appointment → Redeem → Optional Future Reminder
Customer information is captured only when the consumer voluntarily submits it or provides required consent. Available engagement capabilities depend on the campaign technology configured for the dealership.
Radius Track™ for DealerDirect
Every DealerDirect campaign is designed with a response path connected to the dealership’s selected objective.
Reporting reflects metrics available through the configured campaign, landing page, tracking system and dealership integrations. CRM attribution is reported only when the required integration is active.
DealerDirect Group™
Each dealership can use its own grocery locations, creative, QR destination and monthly objective while group leadership receives a consolidated campaign view where configured.
Extend the Radius
Once the core grocery strategy is established, AdRadius IQ can evaluate additional place-based environments capable of reinforcing the same dealership message throughout the trade area.
All inventory, pricing, dates, restrictions and advertiser-category conditions require confirmation.
How DealerDirect Engagements Begin
Define the rooftop, trade area, ZIP codes, competitors and objective.
Choose Sales, Trade, Service or Conquest.
Research relevant grocery locations and potential formats.
Confirm locations, formats, dates, pricing, restrictions and availability.
Present the map, placements, creative, response path, measurement and investment.
Automotive Strategy Partner
Dealerships seeking a broader performance diagnosis can access a strategy-led implementation through CarDealerDr DealerDirect Rx™, powered by AdRadius IQ. CarDealerDr evaluates the dealership opportunity and campaign prescription; AdRadius IQ provides market intelligence, grocery-store research, placement infrastructure and campaign tracking.
The external program link will be added when its verified destination is available.
DealerDirect FAQ
Direct Mail Has Evolved
DealerDirect™ combines the geographic focus dealers value in direct mail with persistent grocery-store visibility, dynamic monthly offers and trackable customer response.
AdRadius IQ DealerDirect™
Direct Mail Reinvented for the Grocery Aisle.
Own Your Radius.™