Resources

Local advertising glossary

The terms used across AdRadius IQ, defined in plain language.

Advertising environment: A physical place where advertising can appear, such as a grocery store, gym, pharmacy, restaurant or roadside location.
Digital out-of-home (DOOH): Out-of-home advertising shown on digital screens, where creative can be scheduled, rotated or updated remotely.
Geographic targeting: Limiting advertising to a defined area — a radius, ZIP codes or a market — so it reaches people who can realistically become customers.
Incentive advertising: Advertising that includes a redeemable offer, such as a discount or free consultation, giving the viewer a reason to respond. AdRadius IQ calls its version Incentive Display Ads™.
Local market: The geographic area where a business competes for customers, usually defined by travel distance, service area or franchise territory.
Local media: Advertising channels that reach people in a specific area, including place-based media, local radio, print, direct mail and community sponsorships.
Market analysis: An evaluation of the advertising environments inside a defined geographic market, used to plan a campaign before anything is booked.
Opportunity Score: AdRadius IQ's relative indicator for ranking advertising environments within a radius. It is not a prediction or guarantee of performance.
Out-of-home advertising (OOH): Any advertising people encounter outside their homes, including billboards, transit, venue displays and screens.
Place-based advertising: Advertising delivered in physical environments where a defined audience regularly visits, allowing businesses to reach people in the places that make up their daily routine.
Potential opportunity: An environment that commonly carries advertising based on mapping and research, but has not yet been confirmed with the venue or media owner.
Primary market area (PMA): In automotive retail, the geography a dealership is expected to serve for sales and service, often assigned by the manufacturer.
Radius advertising: Advertising planned around a set distance from a business location so placements stay inside the area customers come from.
Response mechanism: The action path attached to an ad — a scannable code, link, phone number or offer — that makes a response observable.
Trade area: The geographic area from which a business draws most of its customers.
Verified inventory: Placements with a direct relationship or documented placement detail. Availability, dates and pricing are still confirmed before booking.