Media types
Compare nine physical media environments by where customers encounter them, what they can support and which local businesses they fit.
Showing 9 of 9 media formats
Retail
Grocery store advertising places a local message within a recurring household errand, using surfaces throughout the store rather than one single format.
Entryway and vestibule displays · Checkout-lane signage
Build local awareness · Promote an offer · Drive store visits
Retail
Shopping cart advertising carries a business message through a shopper's store visit on a panel attached to the cart or positioned at the cart-return area.
Child-seat cart panels · Front-facing cart panels
Promote an offer · Generate leads · Drive appointments
Health & wellness
Wellness advertising reaches customers in places connected to personal care and healthy routines, such as salons, spas and wellness centers.
Lobby and reception displays · Digital kiosks
Drive appointments · Generate leads · Promote an offer
Health & wellness
Pharmacy advertising places a local message in a health and household-errand environment, with potential visibility near aisles, counters and waiting areas.
Prescription waiting-area displays · Counter signage
Drive appointments · Build local awareness · Generate leads
Health & wellness
Fitness center advertising reaches members during a recurring routine, using displays around workout, lobby and common areas.
Cardio-area wall displays · Locker-room and vanity panels
Build local awareness · Promote an offer · Generate leads
Hospitality
Restaurant advertising reaches diners inside hospitality settings through table, counter, waiting-area and digital display formats.
Tabletop displays · Counter and point-of-sale signage
Promote an offer · Build local awareness · Generate leads
Mixed venues
Digital out-of-home advertising uses screens in public and place-based environments, allowing multiple creatives or schedules without replacing printed material.
Freestanding digital displays · Lobby and waiting-area screens
Build local awareness · Promote an offer · Drive store visits
Roadside
Billboard advertising places a large-format message along roads and travel corridors, prioritizing rapid recognition over detailed explanation.
Static roadside bulletins · Poster-size roadside panels
Build local awareness · Drive store visits · Launch a new location
Mixed venues
Alternative media covers useful local placements outside standard grocery, gym, restaurant, screen and roadside categories, often tied closely to one routine or venue.
Laundry and service-area displays · Community and residential common areas
Build local awareness · Promote an offer · Generate leads
Each media type belongs to one of the four offerings. Place-based types are part of Radius Places, and billboards and digital screens are part of Radius Outdoor.