Find. Reach. Motivate. Measure.

Measure what your radius actually does

Place-based advertising is often bought on impressions alone. AdRadius IQ attaches a trackable destination to each placement so you can see which venues in your radius produce response — and which ones don't.

How measurement works

01

A trackable destination per placement

Every placement we book can carry its own short link and QR code. Two venues in the same radius get two codes, so response is attributable to the exact spot — not to the campaign as a whole.

02

Scans and visits, counted honestly

We count each scan or click that reaches the link, filter obvious bot traffic, and record only the referrer, a coarse device hint and a country hint. No personal data, no cross-site tracking.

03

Redemption signals from Incentive Display Ads™

When a placement carries an offer, the redemption code on the creative gives you a second, in-store signal to compare against scans.

04

A weekly read you can act on

Your account team reviews scans by venue and week, then recommends where to add, drop or rotate placements inside your radius.

What we don't claim

  • We don't report guaranteed sales lift. Scans and redemptions are response signals, not a full attribution model.
  • We don't track individuals across the web or build advertising profiles from scans.
  • Where a venue can't support a trackable destination, we say so rather than estimating a number.

Want measurement on your next flight?

Run a radius search and mention measurement in your notes — we'll set up a trackable destination per placement before anything goes live.

Start a radius search