Flagship managed campaign

Radius Everywhere: one coordinated campaign across your market

Radius Everywhere is a custom mix of place-based, outdoor and digital media, chosen for your trade area and goal. It isn't a fixed bundle. Every layer is picked because it fits your market.

Three layers

  1. Layer 1

    Neighborhood Presence

    Place-based placements close to home, like grocery, pharmacy, fitness and residential, where nearby households shop and spend time.

  2. Layer 2

    Market Presence

    Outdoor media such as digital billboards, roadside screens and gas-station video. These build recognition across the wider trade area.

  3. Layer 3

    Digital Reinforcement

    Eligible display, connected TV, streaming audio or retargeting. These repeat the message in the same ZIP codes, where provider rules and privacy law allow.

Illustrative campaign mixes

These examples are illustrative. They aren't past campaigns or guaranteed availability. Your actual mix depends on local inventory, eligibility and your goal.

  • Home services

    Illustrative
    • Neighborhood: grocery and hardware-adjacent retail placements near service ZIPs
    • Market: seasonal digital billboard rotation
    • Digital: display in priority ZIP codes during peak season

  • Med spas

    Illustrative
    • Neighborhood: fitness and upscale grocery placements
    • Market: cinema or lifestyle-corridor screens where available
    • Digital: connected TV or display, subject to category eligibility

  • Senior living

    Illustrative
    • Neighborhood: pharmacy and grocery placements near adult children and residents
    • Market: roadside screens near the community
    • Digital: streaming audio and display for family decision-makers

  • Automotive

    Illustrative
    • Neighborhood: grocery aisle offers (see DealerDirect)
    • Market: digital billboards on commuter routes
    • Digital: display in the dealer's primary market area

Response and reporting

When a placement allows it, a campaign can include an Incentive Display Ad offer, capture through Radius Engage and reporting through Radius Track. Outdoor and some digital layers are reported as delivery or modeled audience, not individual actions. For competitive targeting, see Radius Conquest.

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Coordinated local campaign

One Campaign. Every Layer Pointing to the Same Action.

Radius Everywhere coordinates place-based, outdoor and digital layers. AdRadius IQ keeps one offer and one response path across them so activity can be compared where measurement is supported.

  • Layers reinforce one message across the market.
  • A shared response path keeps follow-up consistent.
  • Mix is chosen for your trade area, not a fixed bundle.
Build My Campaign Find This Advertising Near Me
Example: “Seen Everywhere You Shop.” — Claim Your Local Offer. Incentive: Customer Reward. Response: QR / short URL → claim page → lead. Illustrative campaign concept only. Final creative, incentives, placements, and disclosures vary by advertiser and media environment.

Same Placement. Smarter Campaign.

Standard ad

  • Logo
  • Tagline
  • Phone number
  • Website
  • General awareness

AdRadius IQ Incentive Display Ad™

  • Purpose-built creative
  • Clear customer action
  • Offer or incentive
  • QR / response path
  • Mobile experience
  • Placement-level tracking where supported

The Placement Is Only the Beginning.

  1. 01

    Placement

    Where the customer sees the ad.

  2. 02

    Message

    What makes them stop and notice.

  3. 03

    Incentive

    Why they should respond now.

  4. 04

    Action

    What you want them to do.

  5. 05

    Response path

    Where the scan, click or call sends them.

  6. 06

    Measurement

    What observable activity can be attributed.

AdRadius IQ helps connect all six.

What Should the Customer Do?

AdRadius IQ starts with the desired customer action and builds the campaign backward from it.

  • Claim an offer
  • Schedule a visit
  • Request an estimate
  • Join loyalty
  • Call the business

What Will Motivate Them?

Business offer

  • · Free estimate
  • · Consultation
  • · Trial
  • · Service credit
  • · Welcome offer
  • · Bundle or upgrade

Customer reward

  • · Dining reward
  • · Travel or experience reward
  • · Promotional reward
  • · Other eligible third-party reward

Relationship incentive

  • · Loyalty enrollment
  • · VIP membership
  • · Referral benefit
  • · Repeat-visit reward
  • · Customer appreciation

The best incentive is the one that supports the desired action without undermining the value of the advertiser’s core product or service. Rewards are subject to eligibility and terms.

Digital response path

From Seen to Customer.

Physical visibility can become a measurable digital relationship when the response path is built into the campaign. Example path: QR / short URL → claim page → lead.

  1. Ad seen
  2. QR / CTA
  3. Claim
  4. Lead
  5. Appointment / visit
  6. Redemption
  7. Follow-up
  8. Return
Incentive Display Ads™ →Radius Engage™ →Radius Track™ →

Don’t Let the Scan Be the End of the Campaign.

Radius Engage™ can turn the original response into a digital offer, lead, appointment, loyalty relationship, membership experience, or referral opportunity — with clear consent.

See Radius Engage →

Measure More Than Impressions.

Depending on campaign configuration, observable activity may include:

  • QR scans
  • Claim-page visits
  • Form submissions
  • Calls
  • Appointments
  • Offer claims
  • Redemptions
  • Loyalty enrollment
  • Referral activity

Available measurement depends on media format, campaign configuration, provider integrations, and customer response path. Results are not guaranteed.

Right place. Right message. Right incentive. Measurable action.

Build One Coordinated Campaign Around Your Market.

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Own Your Radius.™

Frequently asked questions

How is Radius Everywhere customized?
We pick each layer for your trade area and goal: Neighborhood Presence, Market Presence and Digital Reinforcement. The mix, weighting and timing change from campaign to campaign.
Why do availability and pricing need confirmation?
Media owners' inventory and rates change often. So we don't publish a national rate card. We check availability, dates and pricing with each media owner first, then put confirmed details in a private proposal.
What can campaign reporting show, and what can't it?
Reporting can show what was delivered. When a campaign includes a response path, like a QR code, claim or redemption, it can also show those actions. Not every format supports QR codes or tracking of individual people. Outdoor and some digital channels are usually reported as delivery or modeled audience. We tell you which applies before you book.
Do I have to use all three layers?
No. Radius Everywhere recommends layers only where they fit your trade area and goal. Some campaigns use two layers, and some weight one layer heavily.