About AdRadius IQ
About AdRadius IQ
AdRadius IQ is a place-based advertising intelligence platform that helps businesses discover, plan, activate, and measure local advertising opportunities within the markets they serve.
Who AdRadius IQ serves
- Local and independent businesses
- Multi-location and franchise businesses
- Automotive dealerships and dealer groups
- Home-service companies such as HVAC
- Healthcare, dental and professional practices
- Media owners with place-based inventory
The problem we solve
Most businesses know their geographic market — the neighborhoods, ZIP codes and travel distance their customers come from. What they usually lack is visibility into the advertising opportunities available throughout that market: which grocery stores, pharmacies, gyms, screens and roadside formats exist, which carry advertising, and how to reach them without buying an entire metro area.
What “place-based advertising intelligence” means
Place-based advertising reaches people in the physical places that make up their routine. Place-based advertising intelligence is the planning layer on top of it: mapping those environments inside a defined radius, labeling what is verified versus potential, ranking opportunities, and attaching a response path so results can be observed.
How radius-based planning works
Planning starts from the business address and the distance customers realistically travel. AdRadius IQ maps the advertising environments inside that radius, evaluates them against the business's objective, and confirms availability, formats, dates and pricing with media owners before anything is proposed. The full process is described in how it works and our methodology.
How AdRadius IQ differs from a traditional agency
A traditional agency typically starts from a media budget and a set of channels. AdRadius IQ starts from the map: the market a business serves and the physical environments inside it. Discovery comes before commitment — businesses see what exists in their radius first, and pricing is confirmed in a private proposal rather than a fixed package.
How the solutions work together
AdRadius IQ is one platform. Each named solution covers one part of the Find → Reach → Motivate → Measure journey:
Discover
Radius mapping
Maps the advertising environments inside the radius a business actually serves.
Response mechanism
Incentive Display Ads™
Pairs a placement with a redeemable offer so viewers have a reason to act.
Customer engagement
Radius Engage™
Turns opted-in responses into leads, appointments and follow-up.
Digital extension
Digital Reach
Extends place-based visibility into digital ads, local search, reviews, social, lead follow-up and email/SMS.
Assessment
Growth Scan
A team-prepared review of a business's listings, search visibility, reviews, social presence and website.
Measurement
Radius Track™
Reports observable responses — scans, claims, forms, calls, redemptions — by placement.
Market activation
Radius Conquest™
Focuses placements on competitive areas and the markets a business wants to win.
Automotive application
DealerDirect™
Grocery-aisle advertising with monthly dealer offers for automotive dealerships.
Our philosophy: measurable local advertising
Local advertising should be accountable to the market it serves. That means clear labels for what is confirmed and what is not, no published performance projections, and a response mechanism on every campaign so activity can be observed rather than assumed. Campaign results are published only with verified data and written client approval.
Industries served
Geographic scope
AdRadius IQ is a national discovery platform for businesses in the United States. Mapped inventory varies by market; where no verified placements exist yet, our team researches the area and confirms available opportunities on request.