Place-based advertising
Digital OOH Advertising Near Your Customers
Digital out-of-home (DOOH) advertising runs your creative on screens inside gyms, restaurants and retail locations, or on digital roadside displays. Content can rotate by daypart, and creative can be updated without reprinting physical media.
Find Advertising Around Your Business
Nationwide • Hyperlocal • Multiple Media Types • One Search
Who it's best for
Fitness studios and gyms promoting trial offers
Restaurants running time-of-day promotions
Retail locations with seasonal creative
Automotive dealers and service centers
Medical and dental practices building awareness
Multi-location brands needing centralized creative control
Why businesses use it
Dayparting
Creative can rotate by time of day — a morning message in a gym, a lunch offer in a restaurant — matching the message to the moment.
Creative rotation without reprinting
Because the media is digital, updating an offer or seasonal message doesn't require replacing physical signage.
Sits inside an existing environment
Screens in gyms, restaurants and retail reach people already engaged in that venue, rather than competing for attention on their personal device.
Works with a tracked call to action
DOOH placements pair well with an Incentive Display Ad™ and a QR-based response path.
How it works
- 1
Search your radius to map venues with digital screens.
- 2
Review verified and potential digital OOH environments near your business.
- 3
Request current availability, formats and dayparting options.
- 4
Receive a private, custom proposal for the venues that fit your campaign.
Incentive Display Ad™ example
Campaign concept — illustrative example
Fitness
Claim Your Trial Offer
Cost & availability
AdRadius IQ does not publish public pricing. Cost and availability depend on several variables that we confirm directly with media owners before any proposal is sent:
- Number and type of venues with screens
- Dayparting and rotation frequency
- Campaign length
- Category restrictions at a given venue
Every proposal is private and custom to your business, radius and objective.
Frequently asked questions
What is digital OOH advertising?
Advertising displayed on digital screens in physical venues — such as gyms, restaurants and retail locations — or on digital roadside displays.
Can creative be scheduled by time of day?
Yes, in most digital OOH environments creative can rotate by daypart, allowing different messages for morning, midday and evening audiences.
How is availability confirmed?
AdRadius IQ marks digital OOH venues as verified or potential and confirms current formats and availability directly with the media owner before proposing a campaign.
Related advertising formats
Find digital OOH screens inside your business radius.
Find This Advertising Near My BusinessPlace-based advertising
Put Your Message on Screens Customers Already Encounter.
Digital place-based screens let you rotate offers and dayparts inside a tight radius. AdRadius IQ pairs screen creative with a smartphone response so visibility can become a lead.
- Creative can rotate by offer, season or daypart.
- Screens sit in venues customers already visit.
- Short, bold messages suit a scan-to-respond CTA.
Digital place-based screen
Northside Motors
Thinking About Your Next Vehicle?
Customer Reward
Same Placement. Smarter Campaign.
Standard ad
- Logo
- Tagline
- Phone number
- Website
- General awareness
AdRadius IQ Incentive Display Ad™
- Purpose-built creative
- Clear customer action
- Offer or incentive
- QR / response path
- Mobile experience
- Placement-level tracking where supported
The Placement Is Only the Beginning.
- 01
Placement
Where the customer sees the ad.
- 02
Message
What makes them stop and notice.
- 03
Incentive
Why they should respond now.
- 04
Action
What you want them to do.
- 05
Response path
Where the scan, click or call sends them.
- 06
Measurement
What observable activity can be attributed.
AdRadius IQ helps connect all six.
What Should the Customer Do?
AdRadius IQ starts with the desired customer action and builds the campaign backward from it.
- Scan to claim
- Request a quote
- Book an appointment
What Will Motivate Them?
Business offer
- · Free estimate
- · Consultation
- · Trial
- · Service credit
- · Welcome offer
- · Bundle or upgrade
Customer reward
- · Dining reward
- · Travel or experience reward
- · Promotional reward
- · Other eligible third-party reward
Relationship incentive
- · Loyalty enrollment
- · VIP membership
- · Referral benefit
- · Repeat-visit reward
- · Customer appreciation
The best incentive is the one that supports the desired action without undermining the value of the advertiser’s core product or service. Rewards are subject to eligibility and terms.
Digital response path
From Seen to Customer.
Physical visibility can become a measurable digital relationship when the response path is built into the campaign. Example path: QR → trade appraisal → lead.
- Ad seen
- QR / CTA
- Claim
- Lead
- Appointment / visit
- Redemption
- Follow-up
- Return
Don’t Let the Scan Be the End of the Campaign.
Radius Engage™ can turn the original response into a digital offer, lead, appointment, loyalty relationship, membership experience, or referral opportunity — with clear consent.
See Radius Engage →Measure More Than Impressions.
Depending on campaign configuration, observable activity may include:
- QR scans
- Claim-page visits
- Form submissions
- Calls
- Appointments
- Offer claims
- Redemptions
- Loyalty enrollment
- Referral activity
Available measurement depends on media format, campaign configuration, provider integrations, and customer response path. Results are not guaranteed.
Great Placement Cannot Rescue Weak Creative.
The advertising environment determines where your message appears. The creative determines what the customer understands, remembers, and does next.
Clear
One message.
Relevant
Built for the customer and environment.
Motivating
A reason to act.
Actionable
An obvious next step.
AdRadius IQ helps build all four into the campaign.
Right place. Right message. Right incentive. Measurable action.
Make Every Screen Rotation Count.
Own Your Radius.™
Optional campaign extension
Don’t Stop at the Store.
A shopper may see your business while buying groceries today and need your service three weeks from now. Digital Reach helps keep your business visible after they leave.
How this fits a larger local campaign
You can run this on its own, or combine it with other formats in one market strategy. Availability and pricing are confirmed in a private proposal.