AdRadius IQ Solutions
Radius Places: place-based advertising in your customers' routine
Reach nearby households in the stores, gyms, pharmacies, apartment buildings and offices they already visit. These are possible environments. What we can offer depends on local inventory.
Where Radius Places can appear
Common environments include grocery stores and shopping carts, pharmacies, retail centers, fitness clubs, apartment communities and office buildings. Other local venues may also qualify. Which ones exist inside your radius, and which carry advertising, varies by market.
Every environment on your radius map is marked as a verified opportunity, a potential environment or unavailable/unknown. That way you know what has been confirmed.
Why place-based media works for local businesses
Place-based media reaches people close to home, often during routine trips when they're choosing where to spend locally. You can target the handful of locations nearest your customers instead of buying a whole metro area.
Some place-based formats can carry a scannable offer through Incentive Display Ads, which gives the campaign an observable response path. We confirm this for each placement.
Part of a coordinated campaign
You can run this on its own or as one layer of Radius Everywhere. Want to target competitors' neighborhoods? Pair it with Radius Conquest.
Frequently asked questions
- Which place-based environments are available near me?
- It depends on local inventory. Build a radius map to see how many placements are in your area and which are verified. Venue names and pricing come in a private proposal.
- Can place-based placements carry a QR code or offer?
- Many can, but not all. We confirm whether a scannable response path is allowed at each placement before it goes into a proposal.