Category overview
Place-Based Advertising for Local Customer Acquisition
Place-based advertising puts your message inside the physical venues customers already visit — grocery stores, pharmacies, gyms, restaurants, roadside locations and more — instead of competing for attention on a screen they control. AdRadius IQ maps these environments inside a radius around your business.
Find Advertising Around Your Business
Nationwide • Hyperlocal • Multiple Media Types • One Search
Who it's best for
Businesses with a defined local service area
Multi-location brands planning store-by-store campaigns
Businesses that want a measurable, offer-driven placement
Advertisers looking for an alternative to broad regional buys
Local teams without an agency relationship
Franchises coordinating local co-op media
Why businesses use it
Nine mapped categories
Grocery, shopping cart, wellness, pharmacy, fitness, restaurants, digital OOH, billboards and alternative media are all evaluated inside your radius.
Reach people already out and about
Place-based media meets customers during errands, workouts and commutes — moments broad digital advertising can't reliably reach.
Radius-first, not market-wide
Campaigns are built around the distance your customers actually travel, avoiding spend outside a realistic service area.
Verified and potential opportunities
Some venues are confirmed advertising environments; others are potential environments AdRadius IQ can verify with the media owner on request.
How it works
- 1
Enter your business address and the radius you serve.
- 2
Review the mapped media categories and locations inside that radius.
- 3
Select the categories that fit your objective and request availability.
- 4
Receive a private, custom proposal once availability is confirmed.
Incentive Display Ad™ example
Campaign concept — illustrative example
Med Spa
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Cost & availability
AdRadius IQ does not publish public pricing. Cost and availability depend on several variables that we confirm directly with media owners before any proposal is sent:
- Which media categories and formats you select
- Market, venue count and campaign length
- Category exclusivity at a given venue
- Whether locations are verified or need availability confirmation
Every proposal is private and custom to your business, radius and objective.
Frequently asked questions
What is place-based advertising?
Advertising placed inside or around physical venues customers already visit — such as grocery stores, gyms, pharmacies and roadside locations — rather than on digital platforms alone.
When does place-based advertising outperform broad digital?
When your customer base is geographically defined and you want repeated local exposure tied to a specific radius rather than a wide, less targeted digital audience.
What are the nine media categories AdRadius IQ maps?
Grocery, shopping cart, wellness, pharmacy, fitness, restaurants, digital out-of-home, billboards and alternative media.