How it works

How AdRadius IQ works

AdRadius IQ is a place-based advertising intelligence platform that helps businesses discover, plan, activate, and measure local advertising opportunities within the markets they serve.

  1. Map

    We identify high-traffic advertising opportunities around the customers you want to reach, inside the radius your customers actually travel.

  2. Scan

    We evaluate your existing digital presence — listings, search visibility, reviews, social and website — and identify opportunities.

  3. Build

    Choose the right combination of place-based advertising and Digital Reach solutions. Availability, formats and pricing are confirmed in a private proposal.

  4. Launch

    AdRadius IQ coordinates campaign deployment across confirmed placements and selected digital services.

  5. Engage

    Connect customer exposure with offers, digital experiences and communication through Incentive Display Ads™ and Radius Engage™.

  6. Measure

    Understand campaign activity, customer response and ongoing opportunities with Radius Track™ reporting.

Discovery versus campaign execution

Discovery (steps 1–2) shows what exists in your market: the environments, how they are labeled, and how they rank. It commits you to nothing.

Execution (steps 3–6) begins only after availability, pricing and dates are confirmed in writing. Nothing in a search result is presented as a guaranteed placement.

Find → Reach → Motivate → Measure

The six steps map to the platform journey: Find the environments in your radius, Reach customers through confirmed placements, Motivate a response with a clear offer, and Measure the responses that come back.

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