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Retail advertising that works store by store

A national brand still sells one trade area at a time. Map each store's radius and place media where its shoppers already are.

Advertising environments used by retail locations

Why radius media fits retail locations

  • Store performance varies by trade area, so budget should follow the map.
  • In-store and cart placements reach shoppers already in a buying mindset.
  • Offers can be localized without rebuilding national creative.

Formats to look for

Venues surfaced by a radius search are potential advertising opportunities. Availability, formats and pricing are confirmed with the media owner before any campaign is booked.