Find. Reach. Motivate. Measure.
How AdRadius IQ works
AdRadius IQ is a discovery and sourcing platform for physical, place-based advertising around your customers — not a self-serve marketplace pretending to have live inventory. Here's exactly how we identify opportunities, what our labels mean, and how we score what we find.
Search → radius mapping → availability
Step 1
Find
Enter your business and the radius your customers actually travel. AdRadius IQ maps the grocery stores, gyms, pharmacies, restaurants, digital screens and roadside formats inside it.
Step 2
Reach
We separate verified media placements from potential advertising environments so you always know what's confirmed and what still needs a call to the media owner.
Step 3
Motivate
Incentive Display Ads™ pair a placement with a redeemable offer, so the person standing in front of it has a reason to act instead of just remember.
Step 4
Measure
Radius Track™ ties each campaign to a defined radius, offer and redemption path, so results are tracked instead of estimated after the fact.
How we identify opportunities
Every opportunity surfaced in a radius search is built from five inputs working together:
Business inputs
The business name, address and radius you provide define the exact trade area we map — nothing is guessed.
Industry signals
Objective and industry selections (foot traffic, leads, appointments, awareness) tell us which venue categories are most relevant to your customers.
Commercial mapping sources
Third-party commercial and points-of-interest data identify the grocery stores, pharmacies, gyms, retail centers and roadways physically inside your radius.
AdRadius research
Our team layers in category-specific knowledge of which venue types commonly carry advertising — shopping carts, digital screens, in-store displays, billboards and more.
Venue confirmation
Where we have a direct relationship or documented placement detail, a location is marked verified. Everything else is a potential opportunity until confirmed.
What "verified" and "potential" mean
Verified space — A location or media placement that AdRadius IQ administration has manually added or confirmed.
Potential space — This location may support advertising opportunities. AdRadius IQ can research current media options for you.
Both labels are shown clearly wherever a location appears. Neither label is a guarantee of price, format or availability — those are always confirmed directly with the media owner before a campaign runs.
The AdRadius Opportunity Score
Your score blends three signals we can measure inside your radius: the variety of media categories present, how many placements are verified by our team, and the density of venues per mile. The AdRadius Opportunity Score is a relative indicator of identified local advertising opportunity. It is not a prediction or guarantee of advertising performance.
Limitations & data refresh
- · Commercial mapping data and venue details change over time; we refresh location and category data on an ongoing basis, but no dataset is perfectly current.
- · A search result is a starting point for a conversation, not a confirmed booking.
- · Advertiser-category exclusivity, campaign dates and pricing are always subject to confirmation with the media owner.
- · The Opportunity Score is a relative indicator, not a prediction or guarantee of advertising performance.
"Imagine Your Business Here"
On many opportunity pages we show an illustrative preview concept — sample creative showing how your business or offer could look at that placement. These are concept mockups only, never a claim that your ad is already running there.
Incentive Display Ads™
A redeemable offer — a discount, a free consultation, a scannable code — attached to a place-based ad so the person seeing it has an immediate reason to act, not just remember your name.
Radius Engage™
Ready-to-use offer templates and claim flows built for local objectives — new-patient exams, trial memberships, welcome offers — so an incentive campaign can launch without building an offer from scratch.
Radius Track™
Trackable links and scans tied to each placement, so a campaign's activity — claims, redemptions, requests — is measured against the radius and offer that produced it.
Requesting availability
When you request availability on a location or market, AdRadius IQ confirms current media options, formats, campaign dates and pricing directly and reports back to you. No pricing is published on the site because availability and rates vary by venue, season and advertiser category.
Our case study policy
Real campaign results are published only after verified data and written client approval. We do not publish projected, estimated or hypothetical performance numbers as if they were actual results.
Frequently asked questions
Is AdRadius IQ a live advertising marketplace?
No. AdRadius IQ is a discovery and sourcing platform. We map advertising environments inside your radius and identify potential opportunities, then confirm current availability, pricing and formats directly with the media owner before anything is booked.
What's the difference between verified and potential advertising space?
A location or media placement that AdRadius IQ administration has manually added or confirmed. This location may support advertising opportunities. AdRadius IQ can research current media options for you.
How does AdRadius IQ identify advertising opportunities?
We combine the business details and radius you provide, industry-specific signals about where your customers already shop and travel, commercial mapping data on nearby venues, AdRadius research into place-based media formats, and — where applicable — direct confirmation from the venue itself.
How is the AdRadius Opportunity Score calculated?
Your score blends three signals we can measure inside your radius: the variety of media categories present, how many placements are verified by our team, and the density of venues per mile. The AdRadius Opportunity Score is a relative indicator of identified local advertising opportunity. It is not a prediction or guarantee of advertising performance.
How current is the data?
Commercial mapping sources and venue details change over time. We refresh location and category data on an ongoing basis, but every opportunity should be treated as a starting point for a conversation, not a confirmed booking — availability, pricing and campaign dates are always confirmed before a campaign runs.
Do you publish case studies or campaign results?
Real campaign results are published only after verified data and written client approval. We don't publish estimated, projected or unverified performance numbers.
Ready to map your radius?
Nationwide • Hyperlocal • Multiple Media Types • One Search